Cape Coral Business Report publishes practical, plain-English guides for the people who run Southwest Florida’s contractors, trades and service businesses.
Why this exists
Most marketing advice online is written for software startups and national brands. It does not help a roofer in Cape Coral, an HVAC shop in Punta Gorda or a paver crew working the Naples-to-Sarasota corridor figure out why the phone isn’t ringing. We write for those owners: what a website should cost, how to show up on Google Maps, which ads are worth the money, and how to keep a local business running through hurricane season and the snowbird rush.
What we cover
- Websites & Web Design: what a site that brings in customers looks like and what it should cost.
- Google & Local SEO: Google Business Profile, reviews and getting found by nearby customers.
- Ads That Work: Facebook, Instagram and Google ads for local service businesses.
- Industry Playbooks: trade-by-trade marketing guides for SWFL contractors.
- Local Spotlights: profiles of Southwest Florida businesses doing it right.
- Running a SWFL Business: the operational side, from storm prep to planning a marketing budget.
Who’s behind it
The Report is presented by Roll The Six Marketing, a two-person marketing team based in Cape Coral that builds websites and runs local search and ads for Southwest Florida contractors. That’s where the guides come from: the problems we see every week with real local businesses.
Our disclosure policy: some businesses featured in our Local Spotlights and playbooks are Roll The Six clients. When that is the case, we say so in the article. Every featured business has approved being featured.
Get in touch
Run a Southwest Florida business with a story worth telling, or have a question you want answered in a future guide? Pitch us a story. Want the guides by email? Subscribe to The Page One Report.